Fan Bingbing joins the TikTok, can popularity pull the ＂banknote ability＂？
Celebrities take goods to sea and return to the essence of e-commerce, which is to make money.
Famous actress – Fan Bingbing officially entered TikTok,She set her sights on foreigners’ walletsCreate your own beauty brandFan Beauty DiaryIt paved a brand new way to go to sea.
(Source TikTok)
Whether Fan Bingbing will use this platform to join the overseas live broadcast and delivery track has become the focus of discussion among netizens, and has also brought new inspiration for beauty brands to go overseas. After all, TikTok has gradually become an important battlefield for overseas live broadcast and delivery, attracting many international brands and star Internet celebrities to settle in.
As early as the end of May this year, Fan Beauty Diary officially announced that it had entered the Lazada platform in Malaysia and Singapore, officially joining the army of brands going overseas. Fan Bingbing said bluntly on social media at the time: "Chinese brands go overseas, we are still newcomers, and it is also a learning process and opportunity. Very good! I can only say that we are confident!"
(Image source: Weibo)
After less than two months, the news of "Fan Bingbing official announcement settled in TikTok" swiped the cross-border circle.
On June 1, Fan Beauty Diary released the first video on its TikTok account: Fan Bingbing himself announced in the video that Fan Beauty Diary officially entered the TikTok and will continue to share beauty and maintenance experience on the account in the future. And Fan Bingbing also said on his TikTok personal account that he will share his favorite beauty and skin care products, as well as some maintenance experience.
(Image source: TikTok)
With just two videos released, Fan Bingbing gained more than 54,900 fans on the TikTok, and the announced video views quickly broke through 520,000 +. This achievement not only highlights Fan Bingbing’s still strong personal influence, but also indicates the huge potential of her beauty brand in the international market.
Fan Bingbing’s self-created beauty brand Fan Beauty Diary has achieved good results in China. The brand was founded in 2018 and first settled on Tmall. With its unique product positioning and Fan Bingbing’s personal influence, it has risen rapidly. According to online public information, Fan Beauty has exceeded 300 million GMV in 2021 and 800 million in 2022. Today, Fan Beauty Diary has stores in Kuaishou, JD.com, Douyin, Tmall and Xiaohongshu.
Fan Beauty Diary uses a store broadcast to sell goods. Although Fan Bingbing herself did not directly participate in the live stream, she did enough publicity for the brand on social platforms.
No matter whether it is sharing Fan Beauty Diary’s good things in the daily released videos or introducing the products in the usual graphic news, she personally promotes her own brand, and many consumers also go to Fan Bingbing to buy the brand’s products.
After a series of successes in the domestic market, Fan Beauty Diary has set its sights on a wider overseas market. Entering TikTok is an important step in the international layout of this brand.
Discussions about whether she will live stream goods overseas have sprung up online. Many netizens expressed their optimism about her live stream goods: "Fan Bingbing’s live stream goods will be popular" "Looking forward to her performance in the TikTok!"
As a former top star in the domestic entertainment industry, and also has a certain reputation and influence in the world, Fan Bingbing TikTok will undoubtedly bring greater exposure to Fan Beauty and attract more attention from international consumers.
Although it is not clear whether Fan Bingbing will directly carry out live streaming on the TikTok, Fan Bingbing’s move to enter the platform will undoubtedly pave the way for her brand’s future development in overseas markets.
As the world’s leading short video social platform, TikTok has more than 1.677 billion users, of which monthly active users reach 1.10 billion. This huge user base provides huge traffic dividends for cross-border e-commerce.
In recent years, TikTok has continuously promoted the process of e-commerce, not only opening local stores in many regions, but also providing e-commerce functions such as live streaming and delivery. These measures provide unprecedented opportunities for brands to go overseas.
In the TikTok, many domestic brands have successfully gone overseas and achieved remarkable results. For example, Crazy Yang’s company, Three Sheep Network, has cooperated with local experts in Singapore to set a new record through live streaming; Simba’s Xinxuan Group has also made Thailand its first stop overseas and achieved amazing sales results. These successful cases provide valuable experience for Fan Beauty Diary.
Fan Bingbing can learn from Crazy Brother Yang’s "slice + distribute" model to cut live content into video clips and distribute them through multiple channels to maximize traffic. At the same time, she can also learn Simba’s local supply chain cooperation model and develop in parallel with overseas brands to achieve a win-win situation between self-operated brands and overseas brands.
With the acceleration of the TikTok e-commerce process, more and more domestic brands are turning their attention to this overseas market full of opportunities. Fan Beauty Diary of Fan Bingbing, as one of the leaders, is expected to create a new world in the TikTok with its strong brand influence and rich operating experience.
Brands TikTok going to sea is not only an adventure full of infinite opportunities, but also a journey to face many challenges.
As the world’s leading short video social platform, TikTok has a large user base and a highly active community atmosphere, providing brands with unprecedented international exposure opportunities and precise marketing channels. Brands can reach global consumers through TikTok, convey brand stories, enhance brand recognition, and use the platform’s creative tools and interactive functions to achieve deep connection and transformation with users.
However, this also faces many challenges. The market environment, cultural customs, consumption habits and laws and regulations vary greatly in different countries and regions. Brands need to deeply understand and adapt to these differences, and formulate marketing strategies that are in line with the local market. At the same time, as the competition of TikTok platforms intensifies, brands need to constantly innovate content formats and improve content quality to attract users’ attention and stand out. In addition, brands need to pay attention to risks such as data privacy protection and content supervision to ensure compliance operations.
Choosing TikTok go overseas is both an opportunity and a challenge, requiring brands to have keen market insight, strong innovation capabilities and flexible response strategies.
Only in this way can the brand ride the waves in the TikTok globalization wave and realize the international development and continuous growth of the brand.
TikTok has always been open and inclusive to settled brands and merchants, especially new merchants who have just settled in can enjoy various special project incentive policies.
Just now, TTS America’s new business launch plan released the latest bonus news:If you settle in between July 1 and July 31, 2024, cross-border self-operated merchants in the United States that meet the standards can receive the following benefits.
Benefit 1: $400 promotional coupon
[Promotion coupon 100 dollars]
Acquisition conditions: Within 30 days of settlement, the merchant clicks to receive the task and achieves it within 30 days of settlement
- The number of uploaded and reviewed products is ≥ 3.
- Submission of short videos ≥ 1 (self-submission or alliance, greater than 15S)
- Set up the number of products in the alliance open plan ≥ 1
- Transaction volume ≥ 1
[Promotion coupon 300 dollars]
Acquisition conditions: Within 60 days of settlement, the merchant clicks to receive the task and achieves it within 60 days of settlement
- The number of uploaded and reviewed products is ≥ 8.
- Submission of short videos ≥ 5 (self-submission or alliance, greater than 15S)
- Set up the number of products in the alliance open plan ≥ 3
- Investment consumption amount ≥ 30 dollars
Equity 2: Commission reduction
After the merchant passes the review status and becomes Active, he will enjoy the commission rate of 2% + S0.3 per order within 60 days (the upper limit of GMV is S50w, and he will not enjoy it beyond that).
- Acquisition conditions: Entry period from February 1 to October 31, 2024 (GMT-8)
- Merchant status is Active
Article source: TKFFF cross-border navigation network
(Source: Fa Ge Chat TikTok)
The above content belongs to the author’s personal views and does not represent Hugo’s cross-border position! This article is reprinted with the authorization of the original author, and reprinting requires the authorization and consent of the original author.